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Commitment

Course Aim In Sales Skills: Gaining Customer Commitment you will learn how to establish credibility and develop relationships with your clients as well as what questions you should ask clients when determining their needs. You will also learn the three stages of need how to determine which stage of need a client is in and how to help clients envision themselves benefiting from your product or service. In addition you will learn what to do if your product or service does not satisfy a client's key issues how to manage a client's anxiety during the sales process and how to prepare for negotiations.

Course Objectives By the end of this course delegates will be able to:

  • Obtain a client's written consent to complete the sales process.
  • Complete three actions to help you when building relationships with clients.
  • Ask situation appropriate questions during the sales process.
  • Respond to a client based on his or her stage of need.
  • Explain how your product or service meets the key issues.
  • Manage a client's anxiety by speaking plainly asking for feedback and sharing success stories.
  • Complete the five stages of negotiation.

Content Course content includes:

Unit 1: Background Information

  • Correctly list the six basic steps of the sales process.
  • Obtain a client's written consent to complete the sales process.
  • Correctly list three actions you must complete before a client will commit to buying.
  • Simulation Overview:
  • In this simulation you will meet ------- Regional Vice President of Sales. Through your questions and his answers you will learn about the process of selling why it is important to acquire written consent from a client and the benefits of maintaining relationships with your clients.

Unit 2: Building Relationships

  • Complete three actions to help you when building relationships with clients.
  • Demonstrate honesty authority reliability and competence.
  • Ask situation-appropriate questions during the sales process.
  • Follow three guidelines for gathering information.
  • Simulation Overview:
  • In this simulation you will meet ------- the owner of ---. Mr. ---- is going to open two new - ---   Computer stores in three months. As one of Account Executives for the Business Solutions product line your goal is to build a meaningful relationship with -------.

Unit 3: Demonstrating the Need

  • List the three stages of need.
  • Respond to a client based on his or her stage of need.
  • Differentiate between personal and economical objections to buying.
  • Help clients visualize themselves benefiting from your product or service.
  • Simulation Overview:
  • In this simulation you are part of the sales team for ------   and will meet   -------- office manager for the ----------. The firm is growing rapidly and needs to expand and upgrade its internal network. ------ has requested to meet with you to discuss proposal for the project.

 

Unit 4: Satisfying the Need

  • Restate a client's key issues.
  • Explain how your product or service meets the key issues.
  • Manage a client's anxiety by speaking plainly asking for feedback and sharing success stories.
  • Gather specific information before negotiating.
  • Complete the five stages of negotiation.
  • Simulation Overview:
  • In this simulation you will meet ------ to discuss needs N the ways to satisfy.

 

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